|The Kingdom of Raigam – Established in 1996|
|The Kingdom of Raigam is a diversified group of companies incorporated in Sri Lanka, engaged in the Fast Moving Consumer Goods industry as Manufacturer, Distributor, Retailer, Importer, Exporter, and Sole Agent for certain International Brands in Bakery Products. As the market leader for certain products handled by the group, The Kingdom of Raigam has won many awards for excellence in Quality as well as for the discharge of Social Responsibilities.Specialty of Raigam Products is the high standard of quality and mouth watering taste due to the uniqueness of their recipes, whether they be Soya Products, Salt- Crystal & Table, Biscuits, Coffee, Instant Fruit Drinks, Rice Flour or Noodles.
Herbal Remedies, the newest introduction by Raigam, are extracted from the local flora, manufactured to ancient recipes preserving their high medicinal value.Aarya Sanitary Napkins, introduced by Raigam as a very special bonus for the busy working girl as well as the modern house wife, is another feather in the cap of The Kingdom of Raigam.In the pipe – line is the much awaited range of Dream Cosmetics, for the young and young at heart. All hearts will skip a beat when these premium products hit the shelves of selected sales outlets very soon.
|To create a seamless Kingdom with the citizens delighted with their nutrition and health.|
|To become the FMCG Company of the region, up lifting living standards across different nations and cultures by providing nutritional, medicinal and other values, carefully extracted from nature with continuously developed technology and human resources experiencing a family atmosphere & rewarding the society with the fruits of ethical entrepreneurial effort.|
|Raigam Marketing Services (Pvt) Ltd.|
|This is the holding company of the group and the oldest member. From 1996 the group has been able to achieve phenomenal growth due to the far sighted fiscal policies and uncompromising stance on quality of its products. Attention to detail and never ending quest for perfection ensure Raigam will stand the test of time.
In the latter part of 1996, two forward looking young men started a Soya manufacturing business, after market survey, to try out in practice what they learned as theory. Searching for a name for their infant company, they thought why not RAIGAM, the name of the Kingdom which flourished here in the past, having its seat of power in the same area. To add KINGDOM to the name was only logical. They started with USD 20,000/- and 10 workers. Today, we are a company with more than 1400 workers and an annual turnover of more than USD 12 Million. Number of subsidiaries has become 04 and production has increased to 02 million packets of Soya Meat per month.
Undergoing product diversification, the Kingdom of Raigam embarked on the production of a number of Food Items and Ayurvedic Products. Going in to the very complex production process of making Biscuits, Raigam is now ranked No. 3 in the market for the manufacture of Biscuits.The success of Raigam is due to our belief in the long term relationship with our customers by building trust and goodwill with them. Our very young and dynamic higher management and highly qualified young staff have brought Raigam to where it is today.
Careful attention to detail, stringent quality controls and genuine concern for worker welfare ensures Raigam will scale even greater heights.At the very inception, Raigam introduced pioneering steps to the Business Field such as Triple Lamination to pack Soya instead of old fashioned Printed Polythene & Soya in various Fish and Meat flavors as a substitute for real fish and meat as Soya at that time was aimed primarily at the vegetarian clientele.
Raigam was further etched in to the minds of customers by the introduction of the art getting the Product to the end user as fast as possible without any promotional activity & introduction of the first automated machinery for the packing of Flavoring Sachet for individual Soya packets.
|Research & Development|
|At Raigam, we try to make it possible for everyone to enjoy the best possible goods and services to get the maximum satisfaction through dedicated development of existing products researching for new variants of already marketed products and new products. R&D Division offers a motivating working environment where cooperation and team spirit are integral part of day to day work culminating in the final, new product. Research is the key that keeps Raigam one step ahead of the competition as we firmly believe it is an essential element of the future with so much to discover. We continue to search for answers in our unending quest for better products and services for our loyal customers.|
|R&D Network at Raigam|
|The broadness of the R&D Network of the Raigam R&D Division provides our scientists with an extensive scientific knowledge base and unique collaborative opportunities. All activities of this division are compliant with SLSI Standards.|
|Our Approach to R&D|
|Raigam approaches R&D for new products with a sense of urgency. R&D work in different stages are organized in to a simultaneous process to carry out work in conjunction rather than in sequence, providing competitive advantages over other firms taking a linear path to product development.|
|Completely new products are rare. Most new products are derivatives of already existing products. Major part of the development program is done by many creative and technical inputs to give us a new product.|
|Our research is not purely academic, but to use such knowledge, creatively and proactively, in business applications. Raigam is always looking for people, who are leaders, rather than doers, with the important capacity to change and adapt. Every year, Raigam welcomes about 10 selected University trainees to be involved in research activities in Food Technology, Biology, Chemistry, etc. These trainees are required to undergo training for 6-8 months and have to be currently studying at a University. They have to submit a research paper at the end of their training period.|
|A fully developed new Product is tested for its first impression and sustained performance. Any problems have to be identified at this stage to decide whether to go on or to discontinue the New Product.|
|Raigam spends approx. 1% of its total annual turnover on R&D for new products, having identified R&D as the engine that will pull Raigam through to rapid development.|
|The Kingdom of Raigam is committed to look after the less fortunate members of our society at times of social and environmental disasters. Corporate responsibilities are translated to tangible results for these people in our day to day business functions, balancing community needs with our core business. Raigam reputation rides on these vital social links forged by our total commitment to corporate social responsibility. With many young graduates and qualified employees, our highly civic minded policies are making it possible for us make the best use of available resources.
The Kiriwattuduwa – Koswatta road, which was more or less a foot path before the advent of Raigam, was widened and repaired with improvements to culverts, embankments etc. Everyone who lost land due to road development was compensated.
Established Montessoris for the needy children with monthly financial assistance. As the future guardians and leaders of the nation, Raigam believes in the welfare of the younger generation.
Helped to rehabilitate families affected by the Tsunami of 2004. Raigam was instrumental in effective organization and distribution of vast amount of relief that was received from all parts of the country as well as overseas, and donating a fully fitted out house for tsunami victims.
Conducting regular face lifting operations to hospitals of the area. Taking Horana Government Hospital as a starting point, Horana being its birth place, Raigam has taken upon itself to maintain a special ward there throughout the year.
Constructing one of the most sophisticated Waste Water Treatment Plants at our Homagama factory so that no polluting of canals, streams and waterways take place due to waste water of the factory.
Granting ten scholarships to deserving School children under the Ran Soya Nutrition Program.
Financial help to carefully selected Universities, Pirivenas, and Schools to provide guidance for a good life for the citizenry.
As a company policy, making special effort to purchase directly from the producers whenever possible, to encourage cultivator.
Providing opportunity to the rural masses to appear on TV by sponsoring RAIGAM KAPRUKA TV Programme.
Encouraging eco-friendly practices by promoting recycling of polythene and paper.
Organizing Essay Competitions and Seminars on current topics for school children.
The Top Management of The Kingdom of Raigam has now decided to make the Aarya Cricket Carnival an annual event where opportunity is given to all aspiring female cricketers to help achieve their hopes and aspirations to play for the national team.
Educational Service to the Business Community and Educational Institutions is taken very seriously by our Board of Directors who undertakes various lecture turns to impart their specialized knowledge to the public.
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